OK
Lets flip this around the other way.
If you sell balloons and helium to a School - each child that buys a balloon does not stand much chance of winning. It's more about the fun of taking part and raising cash for the School.
Here's a race I did for a School (I've reactivated it so you can have a look):
www.balloonrace.com/solsch
If you look at the leader board there were 251 balloons in the race. Most of the kids were trying to beat their mates rather than trying to win. And all for a £25 book token.
They also learnt how important it is to spell an email address correctly (that was an accidental positive side effect).
Now lets look at where we are in the world, the kids of today are the future. They are all on Facebook, Twitter - and they can do tricks on a computer with their eyes closed.
More and more retail outlets are closing and turning to the internet.
I see this virtual balloon race as opportunity for our industry to have it's own little trend....
Instead of a widget showing your tweets - what about a widget showing a leader board?
We can develop widgets for school websites -i.e a podium etc....
I accept that balloonrace.com is a little rough around the edges and we're working on that - but try to think 5 years from now, things are changing fast and it's getting more difficult to sell real balloons - every other word is environment. You dare not bring your shopping home in a plastic bag.
Rather than think about winning the duel split - what do you think of the concept?